Work that earns trust
From editorial campaigns to SEO-driven content, here’s a selection of what I’ve built for brands that care about getting it right.
Editorial leadership & audience-building for modern HR teams
At Rippling, I worked across teams and campaigns on long-form editorial and audience development work, often stepping in during moments of transition to keep critical programs running.
Thought leadership & GEO-forward strategy for AI-era HR
I’ve partnered with Wisq to help shape their editorial voice and search strategy as they define a new category at the intersection of AI and HR.
Evergreen content refreshes for long-term SEO & GEO performance
I’ve supported Shopify’s enterprise content strategy by refreshing and strengthening existing ultimate guides, helping them retain or improve their rankings, adapt to AI search, and stay relevant as buyer behavior shifts. My focus here is on durability: preserving what already works and strengthening content that’s outdated so these guides continue to perform across search surfaces.
High-volume affiliate content with a strong voice and discipline to hit ecommerce KPIs
At BestReviews, I write daily trending content where brand voice, search performance, and conversion metrics all matter — simultaneously. The challenge is hitting SEO and affiliate goals without flattening the writing, but that’s my special sauce. My work here shows my range; I can shift my voice, pace, and structure to perfectly match any brand without losing performance.
Strategic content & campaign support
For a wide variety of clients, I blend editorial rigor with real-world marketing goals without flattening the voice or the message.
Reported work
Grounded in primary sources, careful verification, and the belief that clarity is a public service.
Like what you see?
Whether you need a strategic content partner or you’re hiring for a role, I’d love to hear from you.
Christina Marfice, Thinking Cat LLC 